The Essentials

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We believe there are certain Must-Have Ingredients for Living Your 10.
Advancing any one of them can have a significant impact at home, at work, as a leader, and in life.
What's really exciting though, is how Your Essentials all work together.

We believe the world would be a much better place if everyone consistently advanced their own Essentials. And a better world starts with a better you.
“Change will not come if we wait for some other person, or if we wait for some other time. We are the ones we've been waiting for. We are the change that we seek.” – Barack Obama

Be Self-Aware

Knowing who you are is the key to self-acceptance, consistent improvement, and understanding who you're capable of becoming.

  • Critical thinking and objectivity

  • Not taking things personally

  • Open mindedness and curiosity

  • Becoming Future You

  • Being present and mindful

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Be Accountable

This is YOUR life and being your best you means taking control of it - no blame, no excuses, no poor me, no what-ifs. Own your life, Live Your 10.

  • Taking responsibility 

  • Avoiding victim mindset (and recognizing how often it shows up)

  • Personal Leadership

  • Clear, optimal decision making

  • Big picture thinking

Be Vulnerable, Be Real, Be You

You're not alone. We're all just people trying to navigate life the best way we can - we want a lot of of the same things and encounter a lot of the same challenges. Imagine how much better life would be if we could all just be real with ourselves and each other.

  • Authenticity

  • Honesty & Trust

  • Empathy  

  • Setting boundaries

  • Clear, respectful, judgment-free communication

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Be Optimistic

Optimism is a choice - why not choose it? So much is possible in life with the right perspective. The world's got enough negativity holding people back - but why live a 6 or 7 when you can Live Your 10?

  • Happiness & Fulfillment

  • Believing in yourself and what’s possible (aim big)

  • Feeling inspired

  • Confidence and self-esteem

  • Optimal mental well-being

Be Purposeful

Living Your 10 isn't about going through the motions in life, it's about being intentional and living with purpose so you can impact the people and world around you, and matter. 

  • Intentional thoughts, choices, and actions

  • Integrity

  • Consistency, habits, and routine

  • Discipline, decisiveness, and prioritizing what matters most

  • Optimal levels of engagement

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Have Grit

Life is a mental game and mindset is everything. Develop the optimal mindset for Living Your 10.

  • Growth mindset

  • Passion and perseverance for meaningful, long term goals

  • Resilience

  • Courage & risk taking

  • Adaptability

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